Tuesday, October 25, 2011
Marketing Notes - Part 2 - from Jay Whites Auto Responders Made Easy Course
You can get Part One Here Closing! Build a case for your product. Introduce your product with a general statement that in no uncertain terms SOLVES the problem Use power words like fast, easy, simple, etc 3 or 4 short blocks of copy will do here Then finish this section with a question: “Isn’t that what you really want?” “Sounds exactly like what you need, doesn’t it?” “How does that sound?” “Wouldn’t you want that?” “Who wouldn’t want that?” People
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