These are notes I took FOREVER to take for you from “Art & Copy: Inside Advertising’s Creative Revolution” which is a documentary film directed by Doug Pray
First of all let me say that I believe 95% of the ads that ad agencies pump out suck moose cock. Their main purpose is to please the agency, to not offend anyone with a pulse or to offend unnecessarily, and to get nominated for some kind of advertising agency award – not to get the maximum response from the perfect prospects.
There’s a few great campaigns that have been done by advertising agencies – See my marketing notes here on some of the finest ones ever created
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