Maybe you know what an elevator pitch is, maybe you don't. Well, in a nutshell, an elevator pitch is your answer to the question of, "What do you do?" Most people answer this question with something that completely turns their potential customer off or confuses the hell out of them. What you’re about to learn in these marketing notes is so powerful that you’ll be able to ignite excitement in your perfect prospect with your new and improved answer to this question even in even the worst of networking environments – the elevator.
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